Recent Moroccan Elections and the Mass Media

The turnout for Morocco's recent elections were about 45%. This is a relatively low number compared to the expected turn out. With the Feb. manifestation one could of predicted a greater turn out than 45%. That leads me to question could have the mass media helped encourage more people to show up and vote?
Though there was a lot of campaigning on the streets and around cities there were not many TV promotions pushing people to vote. I believe if there were more educational commercials on the importance of voting especially by the youth of Morocco, it could have created a bigger voting turn out than just 45%. Although the radio did follow the campaigns and talk about the political content of the elections I feel it also failed to promote political actions on a mass media level. I think that if the media did not simply focus only on the different political parties but also on educating people about voting, the turn out could of been greater.